Hamilton Jazzmaster Lady Auto Watch

The transparent back of the Viewmatic reveals the harmonious blend of contemporary watchmaking and quality craftsmanship. A watch of great charm, both on the front and the back.

Hamilton: American spirit, Swiss precision

Cutting-edge, practical and precise: Hamilton uses a unique combination of Swiss precision and American spirit to create distinctive and versatile watches for enthusiasts and style-conscious people. Throughout its long history, Hamilton has achieved many achievements, which have helped it become a solid and internationally renowned watch brand.

Hamilton has its roots in the United States, where it was founded in 1892. The original factory was located in Lancaster, Pennsylvania, where the company was based for the first 111 years of its life.

Hamilton became famous in conjunction with the development of the American railways. As the country built its most important infrastructure, Hamilton began to provide accurate watches to prevent and reduce accidents by synchronizing railroad timetables.

Innovation is one of the keys to Hamilton’s success: some of its important developments changed the watchmaking world forever in the middle of the 20th century. In 1957, the Ventura became the world’s first electric watch powered by a battery and in 1970 the Pulsar, the world’s first digital LED watch, was born. Since 2011, Hamilton has been producing its own movements together with ETA, enabling the brand to integrate power reserves of up to 80 hours into certain calib